SIERrA
SEIFert

A UX & UI designer based here in Brooklyn, NY who creates high-converting, good-looking digital experiences. Nerdy about UX & data, unwavering on brand & aesthetics.

Lanvin U.S. Storefront Redesign & re-platform

visual design
end-to-end
collaboration
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Sergio Rossi U.S. Storefront Redesign & re-platform

visual design
end-to-end
collaboration
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Pit Viper Product Variant Restructure

business goals
visual design
collaboration
end-to-end
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by Humankind Navigation

ux thinking
visual design
data & research
end-to-end
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Bose Product Discovery
& Comparison Studies

data & research
ux thinking
business goals
Coming Soon

Vince Storefront Redesign & Homepage Strategy

visual design
content strategy
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Always in search of hidden details, culinary treats &
a breath of fresh air

I started my career at DTC eCom startups where i learned to balance business goals, customer needs & brand voice

My design work is thoughtful & elevated, with moments of delight